So you've finally decided to begin the journey into the used panty fetish market to earn some quick and easy cash? The used panty industry can be a very lucrative endeavor as long as you know what you're doing and position yourself for success.
One of the most common questions we receive from our new sellers is, "How much should I advertise my used panties for?" If you've searched around the Internet to research what other sellers are advertising, you'll find a wide disparity of prices ranging from bargain bin cheap to luxuriously expensive. Each seller appears to set their own prices based on what they found others to be selling or what they need to make a substantial profit from each sale. Neither method is wrong, but believe it or not there is a bit of strategy that goes into choosing the best prices for achieving the maximum profitability and a gaining and maintaining a solid base of loyal repeat buyers.
The Source Data
Fortunately, with us being a large used panty marketplace, we have plenty of data to work with to help us analyze how much buyers are spending and how our sellers should market their panty products for success. We've compiled and analyzed sales data from thousands of panty sales across our platform and have identified several strategies to help our sellers achieve maximum success when marketing their unmentionables. We share all of these strategies and tricks with our sellers but the one we'll share with you today is the importance of pricing your products to maximize profits.
While there is no definitive "one-price-fits-all" for your used panties, there are several factors that should be considered when determining the price of each of your items. Considering these factors and pricing your products accordingly will allow you to appeal to a wider audience of buyers and will ultimately influence your customer's decision to purchase your used panties.
What type of panties are you selling?
The style and material of your panties can help determine your asking price. Buyers are usually willing to pay more for specific styles of panty or panties made from certain fabrics like satin or silk. Generally thongs and g-strings are always a good choice to keep in your inventory. Ideally, you should always keep a good selection of both full-back and string-back thongs to give your buyers more of a variety. Generally, you should price string thongs and g-strings at a lower price simply because there is less area of coverage and less material that spans your panty zones. Panty styles such as fullback thongs, bikinis, briefs and hipsters could demand a higher asking price due to the wider area of coverage. Of course lingerie sets would demand higher price simply because lingerie sets usually include top and bottom coverage and are generally more expensive to obtain.
The material of the panty can also have an impact on your customer's purchasing decision. Always try to keep panties made from 100% cotton in stock. Many buyers prefer cotton materials for its superior absorption qualities. Cotton materials are usually expected from buyers and should not be priced any differently than synthetics like polyester or microfiber. Specialty materials like satin or silk can usually garner a higher asking price due to feel and absorption qualities of the material. There are some buyers who exclusively prefer satin or silk products over any other material. Buyers are usually aware of the higher demand for these materials and are usually accustomed to paying more for these types of panties.
What additional services are you offering?
Your final asking price should always consider any additional services or add-ons you are providing to your customer in addition to the base product purchase. For example, if you set your product's base selling price at $30 USD then you will have more room to comfortably upsell the product with options such as extra days of wear, photos, or videos. With this example, it would be perfectly acceptable to charge an additional $20 USD per extra day of wear and possibly $10 USD for an included video.
Given the same scenario and charging $50 USD or more for the base product may get too expensive for some buyers and could scare away potential customers. To prevent this, a good rule to follow is to charge less for add-ons if your base asking price is $50 USD or more. In contrast, you can charge more if your add-ons are priced relatively inexpensively or if you offer free shipping. If you do not offer any additional services or add-ons, it is not recommended to exceed $50 USD base asking price.
Don't Overprice
It goes without saying that if your products are priced too highly then customers will click away faster than the product images on your website can finish loading. We've seen some pretty outrageous prices listed for simple products, and the sellers seemingly have no idea why their products have not sold after months of being listed. Some sellers set their price based on their valuation of the time it takes to fulfill and ship the customer's order. Others set their price based on the "privilege" of owning their most personal intimates. While we can't tell you which pricing strategy will work best for you, we would suggest that you stick with average pricing unless you are a high profile seller or well known social figure.
Celebrities and well known adult film stars can usually seek upwards of $150 - $250 USD per pair of intimate undies. Unless you are at this status level then we would strongly recommend aligning your price closely with similar sellers.
Don't Underprice
Setting product prices too low is the most common mistake we see among sellers. While this may not seem like an issue, in reality it is just as bad as setting your price too high. While it may seem natural for sellers to price their products competitively with other sellers, what they are actually telling potential buyers is that "my products and services are cheap and not worth much, so I'm practically giving them away". This is a bad signal to send to potential customers and should always be avoided. The same issue is true when we see sellers offering buy-one-get-one-free deals, special sales of 20% - 50% off, or giveaways. This cheapens the value of your products and can deter potential buyers. To be clear, add-ons or included services are perfectly fine, but sellers should try to avoid diminishing the perceived value of their products or services.
Remember, as a seller you are selling to make a profit, not to make a deal. You are selling a unique product, service, and experience to your customers.
Conclusion
While there are several factors that go into determining the best price for your products, it ultimately comes down to pricing based on the experiences you are providing for your customers. There are several ways in which you can add more value to your products and ask a higher price for your unique products and services.
Sellers on this website usually earn more per sale than average sellers online because we provide our sellers with the tools, strategies, research, and platform to help them succeed.
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